A study conducted by Clate Mask (CEO of Chandler, Ariz.-based Infusionsoft) and Audience Audit, identifies four distinct types of personalities among small business owners. Knowing which type you are can give powerful insight into what motivates and drives the decisions you make for your business on a daily basis.
Passionate creators: The people in this group started their businesses out of love for what they do, and they believe wholeheartedly that passion is a crucial quality of success. Running their businesses gives them a sense of accomplishment and pride.
When compared with the other profiles, passionate creators operate at an arguably more successful level. They are also the most marketing-focused and tech-savvy owners of the bunch.
Freedom seekers: Freedom seekers started their small businesses because they value the ability to control their work experiences. They want to be in charge of their schedules, career paths and work environments.
Freedom seekers wants thing simple and manageable. Close to half of them are the only employees in their business, and they are the least likely of the four profiles to have more than one other employee. Not surprisingly, they cite, “time to get everything done” as their biggest challenge.
Legacy builders: These owners started their businesses to bring something new to the marketplace. They are practical in their approaches to business ownership.
Business ownership provides them with a sense of stability for their futures and the futures of their families, and they have created businesses to help secure their retirements or legacies to their children. They take tremendous pride in the businesses they have created and are in it for the long haul.
Struggling survivors: The struggling survivor profile represents the cold, hard-truth of business ownership: Sometimes running a small business is scarier than it is rewarding. Fear is deeply rooted in this group and they face the very real challenges of ownership every day. In fact, more than half said they’ve considered closing their businesses.
They are jacks-of-all-trades, and masters of none, as 51 percent run their business alone. They are spread too thin, wearing most of the hats within their businesses with a to-do list that includes managing everything from sales to administrative duties to customer service.
So, what type are you? Freedom Seeker? Legacy Builder? For whatever motivation that drives you, we can help get you there at My Annapolis Office. My Annapolis Office is a full-service executive office space provider with the latest telecommunication and data infrastructure, conference rooms, multiple meeting spaces, virtual offices, live telephone answering service, and reception services. Our first-class amenities are affordable and can customized to meet your business’ needs.
Knowing who you are and what you need to succeed is crucial for your business success. Put My Annapolis Office to work for you and allow us to take care of the details of your business so you can focus on growing your business.
Source: Baltimore Business Journal