If you’re a small business owner, chances are you’ve heard that you need to keep up with your SEO strategies. If you don’t know what SEO is then you probably have bigger problems, but in short, SEO is Search Engine Optimization and is used every day when someone enters keywords into the search bar; whether it’s to find out how to properly replace an engine’s air filter or looking up places to eat on Google Maps, SEO has increasingly become a big deal for any business looking to gain a web presence edge over their competitors in the digital landscape. But, in order to gain quality SEO results, you’ll need to keep in mind a few things…
Location. Location. Location.
Let’s say you’re a business just starting out from your home. The common idea is to use a home address as a business location, or, to use a PO box to receive incoming business mail. However, due to the way Google now handles business addresses, these are no longer valid options. Read more about Google’s business guidelines.
You also have to worry about your perception. Some people have a negative bias when it comes to a business address that is a post office box or located at a home address. They may perceive an address like this as unprofessional and will be less likely to seek you out for their needs; especially if they can’t find an address on your website. Apart from the difficulties in registering such an address on social media, you most likely do not want any clients/customers to know this information. Home addresses can also make clients perceive your company as not having the resources necessary to deliver a quality product or service. This may be hurting your business and marketing efforts, but here’s why:
Major search engines, such as Google, use the address on your website when listing results for users making search queries that are related to your business. If Google can’t see a valid address, then you are less likely (or not at all) to rank in their search index. Google is all about helping their users find what they want fast and if you don’t help Google then they won’t help you. This is very important for your SEO efforts and must be the first thing you fix if your address falls in that category.
Fortunately, there is an affordable solution to help your business.
Virtual Office Solutions
A virtual office allows you to list your business address at an office suite located in a prime location. This way, your business has a professional address that can be used on your marketing material and website as well as to receive mail & packages. Now you can work from anywhere with the secure feeling that your business address accurately reflects the professionalism your business portrays.
Another benefit for your business is the power of networking. A virtual office in an office suite can provide you the opportunity to meet other diverse businesses and like-minded individuals who can help your company grow and succeed. In addition, you will have access to meeting rooms, shared workspaces and day offices giving you all the benefits of a full-time office at a fraction of the cost.
With My Annapolis Office Suites, our virtual office packages contain many benefits including a professional business address. Now, you’ll no longer have to worry about lease agreements, zoning issues, or giving away a home address to strangers.
Not only will you receive a professional business address, you’ll have the option to come into a work-friendly environment for those days when you want to get out of the house or meet clients outside of a coffee shop.
A professional business address with a virtual office still gives you the freedom to work where you want and to run your business the way you want to. You just now have mail management that offers security and peace of mind to both you and your customers.
If you’re looking for a virtual office in Annapolis, Maryland then please contact us today for more information!
