Small markets such as Annapolis are challenging for some businesses. You might have the attention of the entire town but what happens next? Expansion and growth depend on your ability to grow your network. Joining the board of a non-profit can help you reach these goals, both directly and indirectly.
Do you know of a non-profit whose cause is dear to your heart? It could be a mission that is directly or indirectly tied to your business, for example, if you are in the business of selling children’s clothing, there could be an organization that is focused on supporting children at risk in the community. Taking on a significant role in such a venture will not only enhance your business’ visibility among people who care about children, but it will also give you an opportunity to work closely with others who have the same desires as you.
The benefits of joining the board of a non-profit
The task of expanding your business network is often ignored in favor of tasks that provide more immediate value, such as sales and marketing. However, having a strong network in place can establish a foundation of support that will last well into the future.
Fundraising
One of the activities you will take on as a non-profit board member is fundraising. Fundraising is an area in which some excel, and others find difficult. Working on fundraising initiatives with experienced board members will provide you with a better understanding of what’s possible and will also introduce you to some of your community’s top philanthropists, many of whom are at the top echelon of society. Rubbing elbows with the local mucky-mucks aside, you’ll be getting your name and your brand in front of people who matter – and who knows where that might lead?
Professional development
Upgrading our business skills is something we all aspire to do, but who has the time to take a class? Sitting on a non-profit board will provide you with access to a wide range of experience and skillsets, and as a smart business owner, you can use this to your advantage.
Understanding the process
Observing how the board accomplishes their goals through the corporate process will lend immeasurable value to all of your future endeavors, helping you understand board structure and how decisions get made based on process.
Grow your network
If you mostly work alone and have never had this kind of corporate experience, it is a difficult thing to navigate. With greater understanding, you will have more insight into how to do business with larger organizations, which could encourage you to expand your interests into new territory.
So, if growing your network, meeting new people and taking your business to new heights is on your agenda, you should give some consideration to joining a non-profit board. It could well be the catalyst that takes your company as well as your personal goals over the top.
My Annapolis Office is a flexible office space dedicated to building success through building community. If you would like to learn more about what we do, please get in touch or drop by for a tour today.
