Small Business Tips
Last Impressions Count
You’ve always heard how important it is to make a good first impression…shoulders back, a good smile, a firm handshake…but rarely do people talk about the importance of a strong last impression. It is the final thing that a potential client is going to remember about your conversation or meeting with them. Your last chance to let them know you are interested in earning their business. You want your clients to walk away feeling like their time was valued and appreciated.
So, what is a quick, sure-fire way to accomplish this? A parting gift. Give them something tangible to walk away with that is universal, useful, and memorable. Whatever you choose, attach your own logo or business card, so they remember where it came from, and voila! There you have it. Simple, thoughtful, easy, and the perfect way to add a personal touch thus creating a memorable last impression.
With that in mind, Jo Disney of Officing Today, has provided a few suggestions of parting gifts for clients that are easy to find and purchase to help get you started.
- Who doesn’t love sweets? Cookies or chocolates are always a hit with anyone. While most have a limited shelf-life, you can pick some up at your local bakery before work or even order them on-line. Don’t forget to include a personalized thank you card or business card so they remember where it came from and how to find you.
- Coffee or Tea. Coffee is the fuel that powers many a successful entrepreneur, so any caffeinated drink of any brand, size, and flavor is bound to go over well.
- Coasters or Cups: It might seem a little dull, but these items will more than likely occupy a prime spot on your clients’ desks throughout the day and potentially in their homes as well. Total score! Even better for you if they’re personalized with your logo or brand.
- Knick-knacks. Who doesn’t love knick-knacks? Personalized memory sticks, pens, stationery, magnets, business card holders, laser pointers, etc. There are infinite knick-knack possibilities that are simple, fun, and don’t require a lot of office space to store.