Short-term and coworking office workspaces that provide professional services to entrepreneurs and small businesses have now gained the attention of larger companies during the Covid-19 pandemic, as many have had to adopt new methods of doing business to stay viable. The corporate world is studying the benefits and drawbacks of maintaining centralized office space. Some…
Sites like LinkedIn are user-friendly and provide an excellent foundation to self-promote and network. Creating and maintaining a personal brand and social media profile is the new way in which entrepreneurs, job seekers, and those promoting their talents choose to get their message out. However, profiles can become cluttered with outdated information, ultimately concealing your brand,…
It’s hard to overstate the importance of social media marketing in your business strategy. There are billions of potential customers worldwide that can be reached through the power of the web—so what’s stopping you? Are You Missing Out on the Online Demographic? So why is social media marketing so important? Well, for one, if you’re…
The New Year is a perfect time to rethink your priorities and plan for positive changes that will make your business and your personal life more meaningful and impactful as we exit 2020 and look forward to 2021. Successful business owners know the power of reflecting and revising. With every New Year, new client, and…
We may not know exactly what the post-COVID work landscape will be like, but here’s what we do know: the way we work is changing. To meet the needs of a market in flux, workers may have to rebrand themselves and redefine their skill set. This can not only help you retain your current position,…
Sales is a never-ending process that every business owner must engage in. Sometimes it’s easy, sometimes it’s a challenge, but no matter how effective you are at building your pipeline, having a few new ideas is never a bad idea. Closing more sales: quick tips to keep your pipeline moving 1. Know your customer and…
There is no end to the great business ideas out there. Combined with your boundless entrepreneurial spirit, the sky is truly the limit. Small businesses make up more than 99 percent of all companies in America. Whether you have a great product, a service that can help others, or a unique store or restaurant that…
Networking is one of the most effective methods of building your business, but if you are a new business owner, if you consider yourself to be an introvert, or simply don’t have a lot of professional connections, it can be challenging. Networking, however, might be the single most important thing you do in the effort…
Summertime in Annapolis is a wonderful thing. Sunshine (hopefully a lot of it), and the beauty and joys of our gorgeous waterfront are things we look forward to throughout the long, cold, wet winters. But when those joys become distractions, our businesses may suffer – especially home-based businesses, which are often subject to a few…
Lead generation is a crucial sales activity. It’s how we obtain new customers and grow our businesses. If new business is lacking and find yourself stuck for ideas on how to generate new sales leads, we’ve put our heads together to bring you three great ways to make it happen. What is a sales lead?…
