Business growth is an ongoing process, and necessary to expand and grow your interests into the future. One of the challenges of doing business anywhere in the world is being able to maintain a steady stream of business leads, but when you’re in a limited market like Annapolis, the challenge is even greater.
In order to solve this modern problem, we have put together our top tips to help you identify leads and maintain growth in your niche:
1. Know who you are selling to
If you don’t know who you are marketing to, how will you ever reach them? Creating ideal buyer personas will help you hone your marketing message to a fine edge, allowing you to deliver content that is more meaningful to the people you want to attract.
2. Use social media to connect with like-minded locals
Your local community holds the key to the ongoing success and longevity of a small business. Social media is an excellent way to connect with your local audience and find out what matters to them. Facebook, Instagram, and Twitter are essential, but LinkedIn is also a great way to make yourself known – especially amongst your peers. Use social media to engage and discover. Then, leverage that knowledge into future posts and marketing campaigns.
3. Develop a marketing plan
In order to capture your audience’s attention, it’s as important to deliver great content as it is to market your business in the appropriate places. This could mean digital advertising, print advertising, blog posts, infographics, webinars, white papers, tip sheets, and social media, but it could also encompass real-world happenings like speaking engagements and trade events. Develop a marketing strategy that best reflects the audience you are trying to reach and then deliver it to the places they are most likely to discover it.
4. Design a sales funnel
Once you know who you are targeting, it’s time to make a plan. A sales funnel is designed to collect leads and then nurture those leads towards a sale. The most basic type of sales funnel is one that drives your potential customers to a product page or a landing page where they can exchange their contact info for a free sample, a white paper, a coupon, or whatever seems appropriate that your customers might like. Make sure you have a good CRM to manage all of your incoming leads. Platforms such as SalesForce will help you manage your sales funnel from end to end.
5. Dust off your email list
Email marketing is a great way to send targeted messages to your audience via your sales funnel. Segment your list as much as possible in terms of geography, age, gender, and any other demographics you have identified and use this approach when you launch your campaign.
My Annapolis Office (MAO) offers flexible and shared office space in Annapolis, MD. Our professional staff and executive amenities give you the freedom to innovate, helping you focus on high-value tasks such as lead generation and marketing your business to a whole new audience.
If you would like to learn more, call today or schedule a tour. MAO would love to be a part of your success story.