It’s hard to overstate the importance of social media marketing in your business strategy. There are billions of potential customers worldwide that can be reached through the power of the web—so what’s stopping you?
Are You Missing Out on the Online Demographic?
So why is social media marketing so important? Well, for one, if you’re not curating social media-centric ad campaigns, you’re likely missing a good chunk of your prospective audience.
In an increasingly digital world, it should come as no surprise that traditional marketing methods are declining. This isn’t to say that traditional strategies are completely obsolete: they’re not, and many businesses still rely on tangible, tried-and-true methods. But depending on your products/services, you may be missing out on that crucial younger demographic. Gen Z’ers are playing a growing role in the economy, from dictating their parents’ household expenditures to making purchases of their own.
Follow the Flow of Traffic
Social media marketing is incredibly effective, in part because the average person spends at least a few hours browsing social media platforms each day. According to Statista, the typical social media user logs about 145 minutes (2.5 hours) of web time per day. That means those 2.5 hours is prime advertising time. That goes for almost all adults, although, as previously mentioned, the younger generations are statistically likely to be spending the most time online.
Word of Mouth
“I saw this thing on the internet…” This phrase is a surprisingly effective method of free advertising. Digital word of mouth can play a significant role in purchasing habits, especially when the recommendation comes from a trusted friend or acquaintance. It’s more likely that a post shared by a Facebook friend or tagged on an Instagram pic will get more traction than, say, a random ad floating around in cyberspace with no one to vouch for it. An article from Forbes reports that 81% of U.S. consumers are directly enticed to buy via their friend’s social media posts and engagements.
The Power of Presence
Have you ever discovered a new and exciting brand and decided you wanted to check them out? So what’s the first thing you do? If you’re anything like the average consumer, you probably fire up the computer and search for the brand’s social media presence. A lack of social presence can be a turn-off for prospective customers. It’s a subtle indication that you’re not organized, innovative, or engaged enough to run a comprehensive social media advertising campaign.
A lack of social media advertising and overall presence won’t lessen business from loyal clientele, but it can prevent new consumers from choosing you over a more tech-forward competitor.
While social media marketing may not replace traditional methods entirely, it’s an invaluable tool for businesses who are tuned in to the online world. Don’t let this incredible resource go untapped!
When your ads are running, and the phone won’t stop ringing, remember that My Annapolis Office is always here to support you with professional office services. Give us a call today to find out how we can help.